Paper Title
Formalized Cross-Cultural Analysis Of Mental Determinants And Their Influence On International Business

Abstract
Formalized cross-cultural analysis of the mental determinants of different social groups and the use of its results in practice of international business is the task of greatest importance. With this aim in view, use of ethno-metric methods in practice enables us to conduct analysis of the mental determinants of different ethnic groups on the basis of formalized methods. Our study highlights those methodological problems of ethno-metric analysis, which concern the mentality indicators. The results of mentality research are cited on the example of Imereti and Kakheti regions of Georgia and the potentials are discussed of using the ethno-metric measures in business. Key words- social group, mentality, ethno-metric methods, measuring, influence on business.