Paper Title
Mental Determinants Of Social Groups And Influence Of National Cultural Strata On Business

Abstract
In recent years much more attention is attached to use of the results of formalized cross-cultural analysis, conducted on the mental determinants of different social (mostly, ethnic) groups, in international business practice. Our study highlights nethodological problems of ethnometric analysis, which concern mental determinants. The results are presented of mentality research on the example of the regions of Georgia � Imereti and Kakheti � and the potentials are used on use of ethbometric measures in business. Key words- cross-cultural study, ethnometry, national mentality, ethnic sign, individualism, measures, business.