Paper Title
A STUDY ON COMPARATIVE ANALYSIS OF IMMERSIVE ART EXHIBITIONS: A CASE STUDY OF TEAMLAB PLANETS AND ARTE MUSEUM VALLEY GANGNEUNG

Abstract
Immersive art exhibitions combine digital technology and multi-sensory experiences, redefining the presentation of art and the ways audiences participate. Japan’s teamLab Planets and South Korea’s ARTE MUSEUM are globally renowned representatives of immersive art exhibitions, known for their distinctive creative concepts, technological applications, and audience experiences. However, systematic comparative research on these exhibitions remains scarce. This study aims to explore the differences and similarities in artistic expression, audience participation, and business models between these two exhibitions, providing a deeper understanding of the development trends in immersive art.The research primarily employs literature analysis and case study methods. First, relevant literature on the two exhibitions was collected, including design concepts, technological introductions, and audience feedback. Second, the specific implementation methods of the exhibitions were compared, focusing on the degree of multi-sensory technology application, spatial design, and cultural content. Lastly, the researcher conducted on-site visits and recorded observations to summarize the impact and future directions of immersive exhibitions.The findings are as follows:(1)Themes and Concepts: teamLab Planets emphasizes “physical immersion,” focusing on audience participation through multi-sensory engagement and interaction with the artworks. In contrast, ARTE MUSEUM centers on natural elements, highlighting visual and auditory immersion. Both exhibitions demonstrate a profound concern for nature and the environment, though their approaches differ.(2)Technological Applications: teamLab Planets employs interactive sensing technologies, allowing artworks to respond to audience movements in real time, enhancing participation and immersion. ARTE MUSEUM utilizes high-resolution projections and 3D sound effects to recreate the intricate beauty of natural scenes. (3)Audience Experience: teamLab Planets requires visitors to remove their shoes and, in some areas, interact with water, creating a more intense sensory experience. On the other hand, ARTE MUSEUM adopts a more traditional exhibition model, allowing visitors to freely explore different themed spaces.These findings provide valuable insights into the diversity of immersive art exhibitions, offering important references for future developments in artistic creation and technological application. Keywords - Immersive Art Exhibition Case Study team Lab Planets ARTE Museum Valley Gangneung