Paper Title
Sustainable Entrepreneurship in The Western Balkans: A Triple Bottom Line Perspective

Abstract
In the contemporary context of corporate social responsibility and sustainable development, the concept of sustainable entrepreneurship is gaining increasing significance, particularly in transition economies striving for institutional stability and alignment with European Union standards. The aim of this paper is to evaluate the potential for implementing sustainable entrepreneurship in the Western Balkan countries through the analysis of the relevance and development of the Triple Bottom Line (TBL) dimensions—economic, environmental, and social sustainability. The research was conducted on a sample of enterprises from Serbia, Bosnia and Herzegovina, North Macedonia, and Albania. The results indicate that there is considerable interest and potential for the development of sustainable entrepreneurship, but that the three TBL dimensions are not perceived as equally important. The greatest emphasis is placed on economic sustainability, while environmental and social aspects are often secondary due to the lack of institutional support, regulatory frameworks, and financial incentives. This paper contributes to the literature by filling a research gap regarding sustainable entrepreneurship in the Western Balkans, a region that has been underexplored to date. The findings highlight the need for a systemic approach that ensures a balance among all three dimensions of sustainability, as well as the importance of raising awareness among entrepreneurs and policymakers about the long-term benefits of integrating the TBL approach into business models. The implications of the research provide guidelines for shaping policies that support sustainable entrepreneurship and contribute to the transformation of the region into a more sustainable economy. Keywords - Sustainability, Sustainable Entrepreneurship, Triple Bottom Line, Western Balkans