Paper Title
The Impact of ESG Perceptions on Employee Attitudes and Retention in the Hospitality Industry

Abstract
The hospitality industry significantly contributes to global economic growth but also imposes environmental and social burdens due to its labor- and resource-intensive operations. To address these challenges, many firms are adopting Environmental, Social, and Governance (ESG) frameworks. While ESG research has largely focused on organizational outcomes, its impact on employees remains understudied. Drawing on Social Identity Theory, this study examines how employees’ perceptions of ESG practices influence their job satisfaction and intention to remain. Using data collected from a sample of 250 hospitality employees, the study employs factor analysis and Structural Equation Modeling. It hypothesizes that positive ESG perceptions enhance job satisfaction (H1) and retention (H2), with job satisfaction mediating the relationship (H3). The findings aim to position employees as central to sustainability efforts and offer practical insights for hospitality management. Keywords - ESG Practices, Hospitality Industry, Employee Perception, Job Satisfaction, Employee Retention, Social Identity Theory.