Paper Title
Consumer Buying Behaviour Towards Fashion Apparels in Pakistan

Abstract
This study was conducted to look into the consumer buying behaviour towards fashion apparels in Pakistan and the consequences of these behaviour due to the independent determinants of Cost, Status, product variability, time and trust. The research considered a qualitative method of research where authentic and reliable secondary sources were identified and included with positivist research philosophy. The research goals were identified which include Pakistan’s fashion apparel consumers and their behaviour in the context of demographic, socio-economic and psychological factors influencing the consumer attitude for the apparel. The variables were tested with the consumer behaviour as a dependent variable. With the study conducted it can be concluded that the effective variable were the time, cost and trust. While the factors that retailers can ignore are the product variety and status, however based on the limitation of this research the future researcher is recommended to work on thealready explored data as well as are asked to work on the other analysis including the content aswell as the thematic analysis. The incorporation of the recommended techniques will help theresearcher to provide the more explored data related to issue. Keywords - Consumer Buying Behaviour, Fashion Apparel, Consumers, Status, Fashion Pakistan