Paper Title
A Study of Consumer Behavior and Expectations towards Business Fan Pages on Social Networks

Abstract
This study examines consumer behavior and expectations about corporate fan pages on social media, aiming to offer important ideas for businesses to improve their efficacy in attracting and maintaining consumers. The study examines social media users in Thailand, investigating their engagement patterns and expectations for the content and activities businesses share on their fan sites. Four hundred social media users participated in this survey, supplying data on demographics, social media usage patterns, and their impressions of company fan page activities. The results indicate that users prefer valuable information, consistent updates, and engaging activities like giveaways and sweepstakes. Moreover, gender and social media usage patterns considerably affect consumer expectations. The research uses statistical techniques, including descriptive statistics, correlation analysis, and multiple regression analysis, to investigate the determinants of consumer behavior. The study provides actionable insights for businesses to customize their social media communication strategies, assuring the development of interesting, relevant, and current content that matches customer preferences, thereby promoting long-term business sustainability.