Paper Title
Motivating Factors Influencing Domestic Tourism Intention of Thai People in Bangkok
Abstract
This research aims to study the domestic tourism intention of Thai people classifies by demographic factors, and motivating factors, including push factors and pull factors, that influence the domestic tourism intention. This research discovered that different genders, status, and occupation of Thai people statistically have different domestic tourism intention. Moreover, motivating factors comprising push factors such as family relationships and lifestyle experiences, along with pull factors concerning culture, traditions, and lifestyle aspects, and shopping, significant statistically influence domestic tourism intentions.
Keywords - Push Factors, Pull Factors, Domestic Tourism Intention