Paper Title
FINTECH AN OPPORTUNITY FOR A SUSTAINABLE BUSINESS: MEDIATING ROLE OF FINANCIAL WELL-BEING

Abstract
Digitalization is today’s need and financial and banking sector has also observed the need of financial innovations. The research paper will highlight the implications of Fintech for a sustainable business model. The main objective of the research is to explore the importance, use and role of Fintech for a sustainable business. As stated by Sharma, Guptaand Taneja(2024), Fintech is often associated with economic growth, job creation, financial integrity, financial inclusion, capitalization of local talent, promoting cashless transactions and supporting SMEs and their entrepreneurs. Fintech innovations use creative technology to improve and automate the use and delivery of financial services in the society. The use of academic referred articles and a thorough literature review will focus on the key challenges and issues faced by Fintech. The findings and suggestions of the research will help key stakeholders in the field of Fintech to materialize opportunities and make their business sustainable. Keywords - Fintech, Sustainable Business, Financial Products and Services