Paper Title
THE SITUATION OF THE STARBUCKS BOYCOTT DUE TO THE ISRAEL-PALESTINE WAR

Abstract
The Starbucks boycott amid the ongoing Israel-Palestine conflict highlights the intersection of geopolitical issues, consumer responsibility, and corporate accountability. The boycott, part of the broader Boycott, Divestment, and Sanctions (BDS) movement, targets Starbucks for alleged associations with Israeli policies. Despite Starbucks’ denials of involvement, the boycott symbolizes international solidarity with the Palestinian cause. The analysis explores the economic, social, and political dimensions of the boycott, focusing on its impact in Morocco. The Moroccan context demonstrates heightened consumer awareness, shifts in purchasing patterns, and a strengthened collective identity tied to ethical consumerism. Additionally, the boycott has pressured Starbucks to reevaluate its corporate strategies and address consumer concerns. Key consequences include reputational risks for Starbucks, economic effects on franchisees, and broader discussions about corporate responsibility in conflict zones. By analyzing motivations, social media amplification, and the symbolic nature of consumer activism, the study underscores the power of collective action in influencing multinational corporations and advancing social justice agendas globally. The boycott can have significant implications for social cohesion, particularly in countries where solidarity with the Palestinian cause is strong. It can become an identity marker, allowing individuals to express their allegiance to a cause, but it can also exacerbate divisions within communities. The boycott of Starbucks also has a strong symbolic dimension, sending a message about the power of consumers and the importance of ethical choices. This symbolic gesture becomes a means of resisting what is perceived as economic imperialism or the disproportionate influence of multinationals in global affairs. Keywords - Israeli-Palestinian Conflict - Starbucks Boycott - Boycott, Divestment, and Sanctions (BDS) - Consumer Activism - Corporate Responsibility - Ethical Consumerism