Paper Title
Investing in Sustainable Packaging: Making A Difference in Bangladesh’s Circular Economy

Abstract
Sustainable packaging has become imperative for addressing climate change and protecting the environment in many countries including Bangladesh. The Government of Bangladesh has taken bold step to ban single-use plastics meaning that urgent demand will be created for alternatives solutions such as repurposing discarded paper for packaging and utilizing vegetable peels to create eco-friendly packaging. It is crucial to explore such demand for these alternatives and how modern technology can facilitate the development of efficient and environmentally friendly packaging. Investment in sustainable packaging promises not only an attractive financial return, but also a significant social impact compared to traditional investments. In Bangladesh, Probha Aurora has successfully piloted distinctive models of the circular economy through initiatives such as the Sabuj Sathi, Eco Product Hub and ecommerce site for green product promotions. These initiatives demonstrate effective operation utilizing local ingredients and opportunities for setting up production facilities that can cater to both local and international markets. The organization envisions to utilize local ingredients forestablishing a sustainable packaging system and management that sets a global precedent. This model, while fostering innovation helps reduce costs, enhance quality of packaging and creates youth-led initiatives which result in various employment opportunities. Besides, awareness on environmental responsibility is boosted through promoting sustainable practices and community involvement.This approach helps transform waste into valuable resources as well as create job opportunities for the unemployed and we foresee,a more sustainable and prosperous future Bangladesh.More importantly, our commitment to research and development in sustainable materials is expected to drive continuous improvement and adaptability in the face of evolving environmental challenges.Thus, considering the rationale and multiple benefits to environmental as well as broader socio-economic development of Bangladesh, this paper recommends some strategiesto effectively attract investment and leverage the demand for sustainable packaging in Bangladesh.