Paper Title
DEVELOPMENT OF A MODEL TO IMPROVE EXCLUSIVE ASI FEEDING TO PREGNANT WOMEN BASED ON MOBILE HEALTH

Abstract
Background - Government programs and policies supporting exclusive breastfeeding for the first six months of infants' lives have the potential to increase maternal and societal awareness regarding the importance of exclusive breastfeeding. The World Health Organization reports that only 44% of newborns worldwide receive breastfeeding within the first hour of birth, and few babies breastfeed exclusively for six months. Less than 40% of infants under six months receive exclusive breastfeeding. This falls short of WHO's 2025 target to increase exclusive breastfeeding rates to at least 50% in the first six months. Rates are reported as 47% in South Asia, 32% in Latin America and the Caribbean, 30% in East Asia, 25% in Central Africa, and 46% in Developing Countries. Objective - This literature review aims to identify and describe various evidence-based strategies to enhance exclusive breastfeeding among pregnant women. Methods - This study employed a literature review methodology, utilizing electronic databases such as PubMed, ScienceDirect, Elsevier, and Google Scholar. A total of 23 relevant journals were referenced in this literature review. Results: Variables associated with exclusive breastfeeding among pregnant women include health factors, psychological factors, social factors, cultural factors, and the need for information dissemination through media channels. Utilization of breastfeeding facilities, the role of healthcare providers, and the involvement of husbands contribute to the effectiveness of empowering pregnant women to increase exclusive breastfeeding. Mobile health methods and the use of web-based platforms are effective strategies for enhancing exclusive breastfeeding rates. Conclusion - The use of mobile health-based methods represents an effective approach to improving exclusive breastfeeding practices Keywords - Exclusive breastfeeding, Mobile Health