Paper Title
ASSESSMENT OF THE RELATIONSHIP BETWEEN CONTINGENT DEMOGRAPHIC VARIABLES AND ADOPTION OF DIGITAL PAYMENTS IN GHANA
Abstract
This research explores the intricate relationship between demographic variables and the adoption of digital financial services in Ghana, with a focus on payment digitization and its impact on financial inclusion. Drawing on a theoretical foundation grounded in the Technology Acceptance Model (TAM) and Diffusion of Innovations theory, the study identifies gaps in existing literature, formulates research questions aligned with the research objectives, and conducts a comprehensive empirical review of related studies. The research design combines exploratory, descriptive, and explanatory elements, justifying the approach based on the research context. The study employs a mixed-methods research approach, incorporating both qualitative and quantitative data collection methods. Data is gathered through surveys and interviews, with instruments developed, validated, and tested for reliability. The sampling process involves careful consideration of demographic factors, and data analysis utilizes both descriptive statistics and advanced analytical techniques. Findings contribute to the existing literature on digital payment adoption, financial inclusion, and payment digitization, offering insights for policymakers, financial institutions, and researchers. The study concludes with recommendations for fostering the widespread adoption of digital financial services in Ghana and potentially other similar contexts.