Paper Title
FROM GIFTS TO SYMBOLS - THE MEANING AND FUNCTION OF GIFT-GIVING CULTURE: THE ROLE AND DISTINCTION IN SELF-GRATIFICATION, SOCIAL OBLIGATIONS, AND WORKPLACE RELATIONSHIPS

Abstract
This study examines the motivations, gift selection processes, and relational dynamics involved in self-gifting, interpersonal gifting, and business gifting through qualitative interviews with 25 participants. The research explores the three stages of gifting—Gestation, Presentation, and Reformulation—while considering both giver and recipient perspectives. The findings reveal distinct psychological experiences between self-gifting and interpersonal gifting, highlighting internal dialogues when individuals gift themselves. Moreover, the motivations and emotional responses vary across contexts, with interpersonal gifting being influenced by relational proximity and business gifting characterized by professional norms and strategic intentions.