Paper Title
Analysis of Consumer Kansei Engineering Factors on Intelligent Food Packaging Design of Beef Product

Abstract
Efforts to improve competitiveness among food producers have led to innovations in packaging. In today's market, packaging not only serves as a product protector but also plays a significant role in influencing consumers' purchasing decisions. Therefore, this study aims to identify packaging design factors that should be considered based on consumers' deep feelings (kansei). To achieve this objective, the Kansei Engineering method was employed to explore consumers' feelings when seeing, hearing, and touching Intelligent Food Packaging (IFP) for beef products. These feelings are then interpreted as kansei words, which are further reduced and summarized by factor analysis as packaging design attributes. Furthermore, the study sample comprised 60 respondents selected through purposive sampling to complete a Semantic Differential (SD) questionnaire. The results show that there are 4 packaging design factors, namely package design, packaging label, packaging pattern, and type of packaging at 46.626%, 9.541%, 9.170%, and 6.734%. Keywords - Consumer Kansei, Factor Analysis, Intelligent Food Packaging,Packaging