Paper Title
Barriers to Green E-commerce Transition for SMEs in Mexico

Abstract
This study examines the main barriers, and their dimensions that impede the transition of Mexican SME's to green e-commerce. Academic experts used the Delphi method to screen and evaluate identified barriers after thorough literature research and expert assessments. Subsequently, industry experts appraised barriers using AHP, DEMATEL, ANP, and DANP methods. The findings determined significant green e-commerce adoption barriers and their dimensions. The AHP identified "Lack of Infrastructure" and "Limited Access to Technology" as main technological challenges. DEMATEL also proved that technology greatly influence the barriers. In contrast, ANP and DANP emphasized politics and environment. Sustainable e-commerce was hindered by "Inadequate Government Support" according to ANP and DANP. Sustainability issues, such as "Ineffective Supply Chain Management," in agreement with ANP and DANP assessments, underlined the need to address sustainability in e-commerce. DANP asserted that the economic dimension, specifically "Limited Financial Resources" and "Limited Collaboration," caused limitations to green e-commerce. Due to their capacity to manage the intricacies and interdependencies in the analysis of green e-commerce barriers, the ANP and DANP methods emerge as the most appropriate approaches. By combining knowledge from academia and industry, insights were generated to assist Mexican SMEs in overcoming these barriers and fostering sustainable e-commerce practices. Keywords - Sustainability, E-Commerce, Small and Medium Enterprises (SMEs)