Paper Title
Research on the Impact of ESG Investment on Corporate Brand Value - Evidence from Taiwan's High Carbon Emission Industries

Abstract
Climate change, driven by human-induced carbon emissions, poses a critical global threat. Governments are increasingly promoting Environmental, Social, and Governance (ESG) principles as the cornerstone of sustainable development. This study investigates the impact of ESG investments on the brand value of Taiwan's high-carbon industries, specifically steel, cement, and construction. The study aims to determine whether ESG efforts enhance brand value within Taiwan's unique regulatory and market context and to compare the effects of environmental, social, and governance dimensions across sub-industries. Utilizing empirical data, this research seeks to fill a significant gap in the literature on emerging markets and provide valuable insights for both industries and investors. The impact of ESG investment on corporate brand value varies across different industries, as reflected in distinct Tobin's Q ratios. By employing the SASB industry classification, we developed an effective prediction model for corporate brand value, specifically Tobin's Q. Utilizing the SASB industry classification, we have successfully established a predictive model for Tobin's Q. This model allows for the identification of the varying impact levels of environmental, social, and governance factors by industry. The results underscore the importance of industry-specific ESG strategies, suggesting that companies can enhance their brand value more effectively by prioritizing the ESG constructs that are most influential within their respective sectors. Keywords - Corporate Brand Value；TOBIN’s Q；SASB；ESG Investment；High Carbon Emission Industries