Paper Title
Determinants Of Employee Innovation Behavior Within The Asean Economic Community�s Thai Feed Mill Production Industry: A Conceptual Framework

Projections for world population growth in 2050 show an increase to 9.6 billion from the 7.2 billion today. With this growth, research must be given to how and what type of innovation is needed to improve the global agriculture, nutrition, and health care systems to feed this additional 2.4 billion, which requires a 70% increase in food production to meet these needs. In Asia, Thailand serves as an agricultural �breadbasket�, with home to one of the world�s largest agricultural conglomerates. Also, directly or indirectly, Thailand employs 40 million in the sector, from a total population of 67 million. Given Thailand�s importance in the region�s food security, the researchers have therefore undertaken a study of Thailand�s industrial feed mill industry utilizing structural equation modeling to test the seven hypotheses of variables affecting innovation behavior. With animal feeds accounting for up to 70 percent of the cost of production, key industry leaders are embracing innovation as the critical component at maintaining competitiveness and profitability. It is therefore important that further research be conducted to determine the variables and their effects on reducing costs while increasing the efficiency of the Thai animal feed mill production industry. Keywords- Innovation Behavior, Innovative Climate, Intrinsic Task Motivation, Organizational Innovation.