Paper Title
DEVELOPING A METAVERSE SOCIAL GAMING AND CONSUMPTION PLATFORM

Abstract
This study combines the concept of metaverse to create a social gaming and consumer platform and takes visiting the night market as an example. The metaverse has become an emerging topic, among which the metaverse community gamification consumption platform is worthy of in-depth discussion. Through user evaluation analysis, this platform is considered to improve shopping quality and efficiency, stimulate online consumption, and increase original online transaction volume. Users can also understand the concept of trading. Regarding whether to continue using it, most users expressed their willingness and think that the platform is attractive, especially the bonus function. However, some users suggested increasing the variety of games to attract a wider audience. In summary, this study highlights that the platform designed has been widely recognized and satisfied by users, and has the potential to enhance consumer user experience and promote meta-commerce. At the same time, it also shows that users have made some suggestions for improving the platform, providing a useful reference for future optimization. Keywords - Metaverse, Gamification, Night Market, User Experience.