Paper Title
A Study on Destination Creativity and Visitor Emotions

Abstract
This study examines Taiwanese tourists' perceptions of creativity in tourist destinations and its impact on their emotions and behaviors. It investigates how tourists perceive creativity in tourist settings, focusing on the emotions of coolness and surprise generated by these experiences. The study focused on tourists who had been to a creativity destination (s). Data collection utilized both online and physical surveys and is analyzed using SPSS and Structural Equation Modeling. This study collected 212 valid survey responses. This study aimed to examine the impact of creativity on the emotional assessment and behaviors of tourists in tourist destinations, offering a new perspective for further exploration of creative tourism research. Through this study, it is confirmed that Taiwanese tourist destinations are indeed perceived as creative by tourists, eliciting positive and strong emotions of coolness and surprise, which in turn promote positive intentions towards tourist behaviors. Keywords - Creative Tourism, Destination Creativity, Perceived Coolness, Perceived Surprise