Paper Title
SECURITY CHALLENGES AND BUSINESS OPPORTUNITIES IN THE IOT ECOSYSTEM

Abstract
In the growing IoT environment, security seems to be a dominant topic, because of the broad extent of IoT devices functionalities is expressed in the different sectors. This article scrutinizes the elaborate IoT infrastructure, exposing the common flaws and traceable security incidents, which serve as a background in the appreciation of the need of having reliable security frameworks. At the same time, the research paper pinpoints the vast business prospects that will spawn from the issues, highlighting the fact that these can be tapped through the creation and provision of cutting-edge security systems and consultancy services. The study makes a prediction of the future of IoT based on its current rating and empirical evidence by reviewing literature to assess emerging technologies and market trends, which give way for future innovations in IoT security. In general, this paper proposes that interested actors who are proactive and afraid of the emerging security threats have an opportunity to tap into the growth and innovation in building strong IoT systems. Consequently, the insights offered in this paper are appropriate for both the industry stakeholders and the researchers. Keywords - Internet of Things (IoT), Sustainable Business Practices, Energy Efficiency, Cost Reduction, Operational Efficiency, Environmental Sustainability, IoT in Industry, Resource Management, Smart Technology, Digital Transformation, Business Model Innovation