Paper Title
MULTI PERIOD OPTIMIZATION FOR OMNI-CHANNELRETAIL PRICING
Abstract
Price optimization is a critical decision-making process aimed at maximizing revenue and profitability within a dynamic market environment. This study focuses on developing a multi-period omni-channel retail price optimization framework to enhance revenue and profitability. The integration of predictive modeling techniques for creating demand models over the planning horizon is examined to ensure accurate results. The developed model is implemented in Turkey's leading apparel retailer to measure the efficiency of the suggested framework.
Keywords - Retailing,Demand Prediction, Price Optimization