Paper Title
THE NEW BUSINESS CLIMATE: BANI

Abstract
The BANI (brittle, anxious, nonlinear, and incomprehensible) framework, coined by James Cascio in 2016, reflects the rapidly evolving world accelerated by the COVID-19 pandemic. It describes the contemporary business climate characterized by fragility, heightened anxiety, disconnected cause-and-effect relationships, and complexities that defy understanding. The BANI framework encompasses the characteristics of our modern world.The framework consists of the following components.Brittle: organizations that may outwardly appear reliable, flexible, and unbreakable even though they are on the verge of collapse. Anxious: heightened anxiety, a common feature of the new business model. Leaders and employees will face more anxiety due to the increase in uncertainties. Nonlinear: now, the business environment is not just VUCA but is characterized by nonlinearity. A nonlinear world is one in which there is a disconnection between cause and effect in time, proportion, and perception. In the corporate world, leaders will experience the cause-and-effect relationship becoming nonlinear.Incomprehensible: the intricacies and complexities will make the world incomprehensible. The BANI environment emphasizes the need for organizations to be flexible, adaptable, and innovative in addressing global challenges. Developments like Brexit, the rise of populism, the Syrian refugee crisis, and increased data breaches demonstrate the modern world's brittleness, anxiety, nonlinearity, and incomprehensibility.The pandemic revealed systems' fragility, caused supply chain disruptions, and accelerated the adoption of technologies like AI, blockchain, and 5G. Climate change impacts, geopolitical tensions, and ongoing conflicts exhibit BANI characteristics.In the BANI world, leadership plays a crucial role. Leaders must embrace uncertainty and prioritize contingency planning and risk management. Collaboration, adaptability, strategic agility, and organizational transformation will be critical success factors, underscoring the importance of leadership in navigating these turbulent times.Businesses must build necessary capabilities, such as communication, digital skills, strategic thinking, and problem-solving. Promoting transparency, creativity, and innovation through psychological safety will also be critical.In conclusion, the BANI environment is the new normal, a landscape where opportunity is entangled amid chaos. It's a world that demands change, transformation, and adaptation. However, it also presents fertile ground for growth and innovation. Leaders must change mindsets, transform strategies, and adapt organizations to navigate this ever-changing landscape, with a heightened world perception needed to traverse unique paths in an increasingly fragile and complex world. Keywords: BANI, Business, New-Normal, Business Climate, Strategy