Paper Title
PRINCIPAL LEADERSHIP STRATEGY IN FACING THE DIGITAL ERA 4.0

Abstract
In the era of advances in information and communication technology, information that was previously in analog form is now switching to digital format. This transformation takes advantage of advances in digital technology which allows information to be accessed and carried out via the internet network. Schools as creators of human resources must be able to produce individuals who are ready to compete nationally and globally. As the highest policy holder in the school, the principal has a big role in providing this strategy. Success and failure in leadership is a responsibility that must be prepared for and predicted. The method used in this research is a literature search from an electronic database, namely Google Scholar, published between 2022 and 2023. This literature research aims to examine the impact of digitalization in the use of available digital technology tools. The results of data analysis of school principal leadership strategies in facing the digital era 4.0 are: 1) Improving the quality of human resources in the ICT sector; 2) Openness to developments to face things that will happen in the 4.0 era; 3) Quick reactions to changes in the 4.0 era; 4) Process and results oriented. Keywords - Strategy, Leader, Industrial Era 4.0