Paper Title
A QUALITATIVE ANALYSIS OF POTTERY – CERAMICS ENTREPRENEURIAL ECOSYSTEM IN GREECE

Abstract
Craftsmanship is characterized as the sum of accumulated knowledge, know-how and skills, but also as a way of organizing and cooperating.Handicrafts contain elements that are unique, authentic, and aesthetic. They contain and confer cultural and social characteristics of distinction. The increase in demand and consumption of cultural products has become an established reality in recent years. By following a qualitative survey in selected regions of Greece of the ceramics- pottery sector, the entrepreneurial ecosystem is analyzed. The analysis led to the prioritization of strategic and specific initiatives, which are the main guidelines that will feed into the establishment of a National Strategy for Craft in Greece, in each of the pillars of a proposed National Strategy, namely: Innovation, Green Transformation, Digital Transformation and Human Resources and Skills. Keywords - Handicraft, Ceramics, Pottery, Entrepreneurial Ecosystem, Greece