Paper Title
Effect of Digital Technology on Service Innovation in the Construction Industry

The construction industry is undergoing digital transformation. Building information modeling (BIM) has been applied in all stages of construction projects worldwide to obtain various benefits. BIM facilitates the creation of diverse and unique architectural designs; the integration of products, services, software, and analysis methods for complicated construction site conditions; and the innovation of business models in the construction industry. Moreover, BIM can be used to produce technology-intensive business models instead of labor-intensive business models to address the labor shortage and succession gaps prevalent in modern societies.BIM can reduce costs and enhance work efficiency and competitiveness in the face of inflation, low profitability, and high competition caused by raw material shortage; it also enables the creation of added value through diverse and unique architectural designs. Keywords - Digital Technology, Transformation of Business Practice, Value Cocreation, Innovative Service, Construction Industry