Paper Title
The Impact of Perceived Environmental, Social, and Governance (ESG) Practices on Consumer Attitudes and Citizenship Behavior
Abstract
The growing emphasis on environmental, social, and governance (ESG) considerations heightens corporations' responsibilities and accountability to their stakeholders. Consumers are cognizant of the significance of ESG and have incorporated it into their purchasing considerations. This research aims to bridge a gap by proposing how perceived ESG influences consumers' psychological benefits (such as warm glow benefit, self-expressive benefit, and consumer-company identification) and the ensuing behavioral intentions (specifically, consumer citizenship behavior).