Paper Title
An E-Commerce Analytics Framework for Online Customer Lead Prediction

Abstract
Business analytics refers toa collection of processesand workflows for continuous iterative exploration and investigation of relevant business data to improve an organization’s performance. Predictive analytics is a popular type of business analytics which involves making predictions based on data. Online customer lead prediction is a predictive analytics task for an organization to predict and attract potential online customers on the Internet and the World Wide Web.This paper presents ane-commerce analytics frameworkforonline customer lead prediction. Keywords - Online Customer Lead Prediction, Business Analytics, Predictive Analytics