Paper Title
THE ROLE OF SOCIAL MEDIAIN HUMAN RESOURCE MANAGEMENT

Abstract
Abstract - The paper analyzes the role of social media in human resources management, one of the prerequisites for the company's dynamic development and maintaining competitiveness is the management of human resources with modern approaches and methods. Recruiting through social media is a quick, easy, and budget-friendly method of selecting and recruiting the same employees for business success. In the modern period, in the background of Internetization, transition to the digital age and the development of social media, human resource management approaches and channel use have changed. As statistical data shows, today the world's largest companies use social media for recruiting and managing human resources. The paper presents the world's largest companies that achieve success in managing human resources using social media, as well as an example of a company with best practices in Georgia. In modern HR trends, the enhanced hiring process and recruiting takes an important place, that is why it is important to develop methods for its proper implementation. Keywords - Social Media; Recruiting; Human Resourse Management; Digital Channels. JEL code: M1, M12, M31.