Paper Title
AMERICAN PUBLIC DIPLOMACY IN QATAR
Abstract
Abstract - Contemporary public diplomacy utensilsaugmented and enlarged in the new millennium. Currently, the range of phenomena that can be used as new tools of public diplomacy has expanded. Consistent with new rhetorical view, a unanimous physical and virtual survey was conducted in Qatar to find out the American public diplomacy across the country. People's inclination towards American cuisine, culture, music, lectures, magazines, TV shows, social media, use of English in daily life, willingness to send children to an American school, desire to be a neighbor of an American family, and some more specific questions were asked to more than a hundred respondents in different cities in Qatar. It showed that the majority of Qatari youth follows an American person or American activities on social media, reads American books, follows and listens to American lectures. The vast majority watch American films and series daily and eat at American fast food chains. Other notable findings are shared and diagnosed in this study, such as the desire for one American family neighbourhood. These results reveal a very one-sided asymmetric relationship in public diplomacy between the United States as the hegemon power of the unipolar international system and Qatar as a small country. Unfortunately, when we survey young Americans in the capital of Qatar, only one fourth of those questioned give the correct answer. Following the survey results, Qatar's capabilities and opportunities in the field of public diplomacy will be discussed, followed by a discussion on the unilateral development of public diplomacy between the two countries. The article concludes with public diplomacy policy options for Qatar as a small power in view of forward-looking projects such as increasing the number of Qatari cultural centres and work areas in Euro-Atlantic countries, developing Qatari study programs in European countries, seminars, student exchange programs, etc. Effective use of television channels, deepening of agency news outlets around the world, volunteer delegates to intergovernmental organizations, development of mutual relations with NGOs, management of the social component of multinational companies and promotion of Qatari cuisine through the establishment of foreign fast-food chains.
Keywords - Public Diplomacy, Qatar, Cultural Diplomacy, American Public Diplomacy, Arabian Gulf Studies, Middle East Studies.