PERCEIVED VALUE AND SERVICE QUALITY INFLUENCING ON CUSTOMER’S SATISFACTION AND REPURCHASE FOR FOOD FROM FOOD TRUCK
Abstracts - This research aims to explore the influence of perceived value and service quality on customer’s satisfaction and repurchase for food from Food Truck. Conducting data from 400 respondents who used to buy food from Food Truck, and analyzes data by Stepwise Multiple Regression Analysis. The findings reveal that perceived value influences on customer’s satisfaction are conditional, social, price and emotional value, while perceived value influences on repurchase are conditional, price, social, and functional value. Service quality influences on customer’s satisfaction are responsiveness assurance, reliability and empathy aspects, while service quality influences on repurchase are responsiveness assurance and reliability aspects.
Keyword - Food Truck, Perceived value, Service Quality, Customer Satisfaction and repurchase intentions