Paper Title
CONTRIBUTION OF REVENUE MANAGEMENT APPLICATIONS TO ACCOMMODATION BUSINESSES: THE CASE OF KUŞADASI

Abstract
Abstract - Revenue management practices date back to 1970. This method, which was applied in airline companies, later started to be applied in many sectors. Businesses with limited capacity and non-stockable products and services, for example; Many sectors such as food and beverage businesses, car rental companies, and the health sector benefit from revenue management applications. Today, the sector that implements revenue management practices the most after airlines is the tourism sector. Every room that cannot be sold in accommodation businesses, which is one of the most important structures of tourism, causes the loss of the business. With the right revenue management practices, it is possible to prevent this loss and provide profitability to the business. Businesses that implement revenue management increase their short-term revenues and their long-term profitability. The main purpose of this study is to examine the contribution of revenue management practices aimed at maximizing profitability in accommodation businesses to accommodation businesses and to measure the knowledge level of business managers about revenue management. In the study, a questionnaire was applied to the managers of 4 and 5 star hotels in Kuşadası. In the questionnaire, there are questions about the sociodemographic characteristics of the managers, the characteristics of the companies they work for and the opinions of the managers about income management. A significant difference was found between the star of the business and the revenue management practices. It has been concluded that 5-star accommodation businesses benefit more from revenue management applications than 4-star accommodation enterprises. Revenue management practices used in businesses increase the customer base of the business, increase service efficiency, increase the competitiveness of the business, and positively affect the image of the business against the customers. Keywors - Revenue Management, Tourism, Accommodation Busines