Paper Title
STUDY ON USING VIRTUAL REALITY TECHNOLOGY ON PRO-ENVIRONMENTAL BEHAVIOR (PEB) OF TEENAGERS

Abstract
Abstract - With the development of innovative technology, virtual reality (VR) has become very popular and accessible to the public. VR encourages individuals, especially teenagers, to engage in prosocial behavior, such as pro-environmental behavior (PEB). Using Value-Belief-Norm (VBN) theory, the present study aims to examine the relationship between teenagers’ perceived values and pro-environmental behavioral intention in VR platforms. The results showed that hedonic value predicts pro-environmental intention; whereas altruistic value predicts awareness of responsibility of individuals. The findings of the study will contribute to both theoretical and practical contributions. Keywords - Virtual Reality, Pro-environmental behavior, immersive, perceived values