Paper Title

Abstract - Halal tourism is proliferating, in line with the large number of Asian and Middle EastMuslim populations who have the potential and opportunity to visit tourist destinations, especially Indonesia. Halal tourism in Indonesia is also supported by relatively high economic growth, stimulating purchasing power in the tourism sector. The challenges in maintaining and developing halal tourism are related to visitors’ preference for halal tourism and how to map the potential of a leading tourist destination. Specifically, this study portrays halal tourism development, which becomes a reference for tourism industry players in Indonesia. This study focuses on Bandung and Lombok city, a reference destination proven to contribute to the economy. This new tourism site can contribute 4% to 5% to the Gross Domestic Product. The sample of this study is 200 tourists who have ever visited Lombok and Bandung. The analisys uses SEM AMOS to see which preferences the most role that model. The results reveal that visitors prioritize access to destinations more than other aspects. The access deals with the easiness of getting to the tourist site and proper road access, and those places can be accessed at any time. Meanwhile, from the business actor perspective, it is found that longer operating hours, easiness of getting into tourism sites, and the capability of tourism service providers to communicate with visitors are the key to success.Additionally, the favorite tourist destinations in West Java are Bandung, Bandung Regency, West Bandung Regency, and Cianjur Regency. Keywords - Halal Tourism, Business Actor, Aces Model