ASSESSING PROFITABILITY AND SUSTAINABILITY: AN ANALYTIC HIERARCHY PROCESS (AHP) MODEL FOR FUTURE MIDDLE EAST BUSINESSES
Abstract - This research paper presents a comprehensive evaluation model utilizing the Analytic Hierarchy Process (AHP) to rank the most profitable and sustainable businesses over a span of 120 years. The primary objective of this study is to provide guidance to government decision-makers in their pursuit of sustainable business development, with a particular focus on the Middle East region. A dataset comprising inputs from 29 professional entities, including academia, industry, and inventors, was collected and analyzed. Using AHP, the data were processed by comparing criteria within each aspect and determining their influence on the overall key area. The preferences expressed through this process were clear and specific. The obtained results, achieved through 15 pairwise comparisons, demonstrated a consistency ratio (CR) of 6.2% after 6 iterations, with a delta of 2.5E-9. Based on these configurations, the rankings were assigned as follows: Sustainable Energy at 52.90%, Digital Commerce and Virtual Marketplaces at 17.20%, Health-Tech and Medical Innovations at 12.80%, Ed-Tech (Educational Technology) at 8.50%, Infrastructure Expansion at 4.90%, and Travel and Hospitality Industry at 3.70%. These results can serve as a valuable roadmap for identifying the main direction of any project or strategy, attracting interest from numerous investors worldwide. And Sustainable road map for future business in middle east.
Keywords - Evaluation Model, Analytic Hierarchy Process (AHP), Criteria Comparison, Future Business Leadership Development.