Paper Title
AI LIKE CHATGPT DISRUPTS HIGHER EDUCATION: WHAT COLLEGES SHOULD DO FROM A PUBLIC RELATIONS PERSPECTIVE

Abstract
Abstract - This study explores how college students perceive ChatGPT, how colleges deal with ChatGPT, and what colleges should do with the rise of many artificial intelligence-based learning devices for the sake of students’ interests and the academic image of colleges from a public relations perspective. While utilizing online discussions with the participants, this study focuses on analyzing data on the usage of AI-powered tools in terms of current and near future education for college students and preparations for colleges and universities Keywords - AI, ChatGPT, Academic Dishonesty. Reputation, Guidelines