EXPLORING SOCIO-DEMOGRAPHIC FACTORS OF MUSLIM CONSUMERS’ BUYING ATTITUDE ON SOCIALLY RESPONSIBLE PRODUCTS (SRPs)
Abstract - This study was conducted to identify buying attitude of socially responsible products amongst Muslims consumers in Malaysia. This study is important in order to provide insight for manufacturers on factors and elements that are deemed important amongst Muslim consumers in their buying preference. Questionnaires were distributed to university students in Klang Valley region and a total of 437 responses were received and analysed. The finding indicates that education and urbanity factors significantly affect the buying behaviourof Muslim consumers in Malaysia.
Keywords - Demography, Muslim Consumers, Socially Responsible Products, Buying Attitude, Students.