ASSESSING THE INTER-RELATIONSHIPS BETWEEN SELF-EFFICACY, PERCEIVED FEASIBILITY, PERCEIVED DESIRABILITY, AND ENTREPRENEURIAL INTENTION: A CASE OF HIGHER EDUCATION IN HONG KONG
Entrepreneurship has emerged as a very powerful strategy for economic development by increasing economic efficiency, creating jobs, and incubating technological innovations. Indeed, entrepreneurship has been the spotlight for research attention, especially the understanding of the factors leading individuals to be entrepreneurs. After reviewing various career choice models, it is interesting to know that entrepreneurial intention (EI), that is, the commitment to start a new business, is regarded as the antecedent of entrepreneurial behaviour.
Using Ajzen’s theory of planned behaviourand Shapero’s entrepreneurial event model, the study attempts to identify the inter-relationshipsbetween self-efficacy, perceived feasibility, perceived desirability, and entrepreneurial intention in the context of Hong Kong higher education.The data were collected from a survey of a self-financed institution in Hong Kong, with more than 105 effective responses. The data were analysed using PLS-SEM, and the results showed that self-efficacy and perceived desirability significantly impact entrepreneurial intentions, whereas there is no significant impact from perceived feasibility.The findings seem interesting as they show the importance of entrepreneurial intention development through desirability enhancement. It implies that training programs like conferences and case studiescanenhance youths’ enthusiasmfor self-employment and starting their business ventures.