Paper Title
The importance of Corporate Image and Service Value on Mobile Banking Satisfaction

Abstract
This paper intends to empirically examine the determinant’s of Mobile Banking customer satisfaction, analysing the influence of service value, corporate image and trust in Portuguese mobile banking services. The data was analysed by employing exploratory as well as confirmatory analysis and a Structural Equation Model was extracted from 120 Portuguese respondents. The results suggest a strong impact of corporate image in service value and both are positively related with customer satisfaction. Keywords - Mobile Banking, Customer Satisfaction, Corporate Image, Service Value, Trust, Switching Intention.