Paper Title
AI Like CHATGPT Disrupts Higher Education: What Colleges Should Do From A Public Relations Perspective

This study explores how college students perceive ChatGPT, how colleges deal with ChatGPT, and what colleges should do with the rise of many artificial intelligence-based learning devices for the sake of students’ interests and the academic image of colleges from a public relations perspective. While utilizing online discussions with the participants, this study focuses on analyzing data on the usage of AI-powered tools in terms of current and near future education for college students and preparations for colleges and universities Keywords - AI, Chat GPT, Academic Dishonesty. Reputation, Guidelines