Paper Title
A Qualitative and Quantitative Analysis of Lululemon Athletica Inc.

Abstract
The article includes an in-depth industry and competitive analysis of the athletic company, Lululemon. The article addresses key success factors based on both the industry analysis and the competitor analysis with recommendations for strategic expansions based on these findings. Product line extensions, product development, and market development. Keywords - Industry Analysis, Porter’s Five Forces, Competitive Analysis, Internal Resource Analysis, Product Line Extensions, Product Development, Market Development.