Paper Title
Exploring Employee Net Promoter Scores and Retention: A Comprehensive Study of Employee Engagement in Thailand's Automotive Industry

Abstract
This paper initially aims to monitor employee engagement in a large automobile company. The study used the net promoter score (ENPS) formula, subtracting the detractor from the promoter percentage to indicate employee engagement. The ENPS was further investigated against selected work factors using the Chi-Square test. With 32,531 participating respondents, the results profoundly fell into a noticeable pattern. There were significant associations between the seven investigated independent variables and ENPS on 12 work factors. The at-risk group (low strive/stay/satisfaction, retention within two years, and actively disengaged) showed low to minus ENPS scores in 5 similar work factors, including fair and standard performance evaluation; complimented and rewarded for good work; reasonable workload; fair compensation; and employee benefits and welfare. The study helps advance employee engagement research by pinpointing the problematic work factors that are statistically tested and would also help prioritize human resource and organizational efforts in dealing with employee motivation and productivity. While new quitting terms will inevitably arrive, fundamental motivation principles such as hygiene and motivator factors still prevail and stand against the test of time. It would be effective for the corporation to adhere to the basic principle of treating employees with decency in the work environment, leadership, and kindness. Keywords - Employee Retention, Work Engagement, Net Promoter Scores