Paper Title
Conceptualising Muslim Consumer Religiosity: Challenges and Recommendations for Future Research

Abstract
Growing attention to Muslim consumer markets leads to increasing research on Muslim consumers. Recent trends focused on religion as an essential aspect of culture that affects Muslim consumer behaviour, especially religiosity. Nonetheless, conceptualising religiosity for Muslims shows the complexity of the concept that transcends culture and fields of study. Therefore, researchers face challenges in understanding religiosity and its role in predicting consumer behaviour. This paper sheds some light on the topic by highlighting these challenges to provide insight for future research agendas. Keywords - Religiosity, Muslim Consumer Religiosity, Muslim Consumer Behavior,