Paper Title
Effect of Corporate Entrepreneurship, Service Innovation, and e-Market place toward Performance of Online Business Entrepreneurs in Thailand

Abstract
The purposes of this research were to study the importance level of corporate entrepreneurship, service innovation, e-Marketplace, and performance of the online business and to study the effect of corporate entrepreneurship, service innovation, and e-Marketplace toward the performance of online business entrepreneurs in Thailand. It is quantitative research. The sampling group was 312 online business entrepreneurs who have online business experience of more than one year. The research tool was a questionnaire. Data were used descriptive statistics to find percentage, average, standard deviation, and inferential statistics were used multiple regression analyst with Enter selection technique. The research outcome revealed that all factors were at a high important level, e-Marketplace was the highest followed by service innovation, performance, and corporate entrepreneurship respectively. The outcome of multiple regression analysis was that the service innovation had a direct effect toward performance by coefficient at 0.340, and followed by e-Marketplace had a direct effect toward performance by coefficient at 0.260 and the last corporate entrepreneurship had a direct effect toward performance by coefficient at 0.148, by all factors were statistically significant at 0.05. Thus, online business entrepreneurs should focus on the efficiency of the e-Marketplace system to support the comfortable and long-term satisfaction of customers. Keywords - Corporate Entrepreneurship, Service Innovation, e-Marketplace, Performance, Online Business Entrepreneurs