Paper Title
Artistic Management - Increasing the Interest in Symphonic Music by Developing New Entrepreneurial Skills at Young Musicians (Case Studies)

Abstract
In very many areas, the global cultural sector is currently experiencing a major economic crisis, caused mainly by the technology lag that has steadily increased in the past years. The possible elimination of certain art fields which cannot keep up with the dynamics of consumption markets will induce a series of adverse effects most acutely perceivable on the socio-educational level. This study defines the model of the "entrepreneurial management” for cultural sector in functional and conceptual terms, that may be applied music universities. The research focused on two aspects relevant for the strategic entrepreneurial management from the cultural sector: • The analysis of the educational offers through the market filter, namely the imposition of a relationship of interdependence between the need for training expressed by cultural market and the majors offered by the higher education institutions in the field of arts; • The encouragement of entrepreneurial predispositions in the students and the other final recipients of cultural products and services.