Paper Title
Examining the Appropriateness, Aggregate, and Disposition of Consumer Review towards Online Purchasing Decisions

Abstract
The study aims to examine the appropriateness, aggregate, and disposition of consumer review towards online purchasing decisions of Malaysia. Study also aims to analyze the current situational factors of online review components. Study also recommend improvement on the customer review section in order to influence online consumer purchase behaviour. Primary data has been gathered for the study's objectives using questioners survey 228 respondents from West Malaysia’s general public. Questionnaires were distributed at once on google drive, and the respondents were given a period of two weeks to answer. Hence, the time horizon of our study is cross-sectional. Collected data has been evaluated using a variety of analytical techniques i.e., Pearson’s Bivariate Correlation, analysis of regression (F-Test),Multiple Linear Regressions, and coefficients of relations (T-test). Based on the multiple regression analysis, it can be seen that there is a positive and significant impact on the appropriateness, aggregate and disposition of online consumer reviews towards a consumer purchase decision. This suggests that the higher the quality of online reviews and the bigger the number of online reviews on a product, the higher probability of a consumer purchasing the product. Customers are also likely to purchase a product if a majority of the online reviews on a product are positive and a minority mix of negative reviews. Keywords - Online Business, Consumer Review, Purchasing Decision