Paper Title
Latent Pattern In The Consumption of Japanese Local Cultural Things

It is often argued that modern consumer society is becoming more uniform with globalization. On the other hand, it has been reported that the consumption of local cultural things has become one of the basic trends in Japan in recent years. Furthermore, it has been argued that the consumption of local cultural things may be related to exclusionary nationalism. In this paper, the latent class analysis estimates the patterns of acceptance of local cultural objects in Japan. Furthermore, a multinomial logistic regression analysis was conducted to examine the determinants of the individual's alienation from foreigners as a determinant of the acceptance pattern. As a result, the effect of exclusionary nationalism on the preference for local cultural objects was found to be very limited. Keywords - Consumer culture, Consumer society, Latent Class, Local culture