Paper Title
The Transmedia Storytelling in Museums Model for Permanent Exhibition

Abstract
Transmedia storytelling can apply to communication in the museum. The purpose of this study is to explore the media and content of museums in three southern borders of Thailand and observing the behavior of visitors and museum management. This research is a qualitative method that aims to study the exchange of content, storytelling, exhibitions. In-depth interviewing 3 curators of the museum in three southern borders of Thailand and non-participation observing the behavior of visitors. The result of this study can add interesting stories to the permanent exhibition under a low budget. Take a short time to design and help the museum curator t tell more information. Keywords - Transmedia Storytelling Museum, Transmedia Storytelling Model,Three Southern Borders of Thailand, Permanent Exhibition.