Paper Title
Quality Management in Tourism and The Competitiveness of a Tourist Destination

Abstract
The aim of the paper is to show the importance of quality management and the development of smart tourist destinations for the competitiveness of tourist destinations. In the context of tourism, quality is something that stems from intimate personal experience and represents something more than a chain of technically sound activities. In the ever-growing global tourism market, which is generated by more and more competitors in the form of an increasing number of tourist destinations, quality is a key factor in the differentiation and competitiveness of tourist destinations. Tourism is a complex phenomenon that plays an important role in social and economic development, and there is increasing emphasis on the development of smart tourism. At the heart of the growth of smart tourism is sustainability and more and more destinations are prioritizing sustainability and smart tourism as goals. Social innovation enables solving contemporary problems and strengthening the sustainability, responsibility and competitiveness of the tourist destination, and it is necessary to enable an innovation climate in order to create social innovation in tourism. Also important for the competitiveness of a tourist destination is the application of the technologies of the Fourth Industrial Revolution and the creation of smart tourist destinations that enhance the overall experience of tourists and offer opportunities for sustainable and quality tourism development as well as quality management in tourism. Keywords - Quality Management, Competitiveness, Innovations, Tourism