Paper Title
Factors Affecting the Decision Making of Chinese Tourists to Travel to Chiang Mai Province, Thailand

This independent study has the objectives to study 1) the levels of opinions of electronic word of mouth communication, tourist attraction images and decision making to travel to Chiang Mai province of Chinese tourists and 2) factors in electronic word of mouth and tourist attraction images affecting the decision to travel to Chiang Mai province of Chinese tourists. Study sample is the Chinese tourists visiting Chiang Mai province, Thailand total 384 persons using online questionnaires as data collection tool and employ descriptive statistics such as percentage, means and standard deviations and inferential statistics of Multiple Regression Analysis Enter method Keywords - Electronic Word of Mouth Communication; Tourist Attraction Images; Chiang Mai Province; Chinese Tourists